Growth Plan
Marketing strategy ownership · Since 2016
TDN owns the marketing strategy direction. You approve. We execute.
Most expert-led businesses know exactly what they sell. What they don't have is someone building and driving the marketing plan month to month - deciding what to prioritize, what to run, and what to build next. That gap is what Growth closes.
One question before you read further:
Do you already have a clear marketing plan that you need TDN to execute - or do you need TDN to build that plan?
If it's the first - you have the direction and need execution - Managed Plans is what you're looking for. Growth is for businesses that need TDN to own the strategy direction itself, not just execute a plan someone else is setting.
No commitment required. We look at your setup and tell you honestly whether Growth is the right fit.
Features
What's included.
Growth is built on two layers: managed infrastructure and TDN-owned marketing strategy direction.
The foundation - systems TDN manages every month
The same infrastructure foundation included in every Martech plan:
- Website monitoring and uptime
- Automation health checks
- CRM hygiene and list monitoring
- Email deliverability monitoring
- Monthly analytics report and Loom walkthrough
- Quarterly stack audit
The systems run. TDN watches them. This layer is always on - independent of what the strategy layer is doing in any given month.
The strategy layer - direction TDN owns every month
- Monthly growth strategy and account plan (TDN builds it; you review and approve)
- Keyword research and SEO execution
- Content publication
- Email automation and copywriting
- Ad campaign management - Google or Meta (client covers ad spend directly)
- Funnel creation and optimization
- Monthly strategic check-in call
- Weekly office hours access
- Quarterly assessment and plan adjustment
TDN drives the direction. You retain approval authority at every step. Execution follows from a strategy you've approved - not from a ticket queue.
Not included:
Martech Pro funnel testing and deep conversion metrics - see Managed Plans
Martech Elite operational scope (customer service, project management systems, AI tooling, dedicated account coordinator) - see Managed Plans
"Over five years, The Digital Navigator helped our team generate more than 21,000 high-quality leads for advisors across the United States, totaling over $12 billion in qualified assets."
The Pricing
One pricing. No commision.
Growth works best for: An established expert-led business with real offers, a real audience, and a specific gap - no one is owning the marketing direction month to month. You have the content assets and the distribution channels. What you need is someone to run the plan.
Growth Plan
No tiered add-ons.
No variable billing tied to results.
$1,800/mo is the full rate for all new Growth clients, every month.
Month-to-month. CONFIRM: no minimum initial commitment period required to start, or note if otherwise.
Book a strategy callStarting from scratch?
The Growth Kickstart is a structured 90-day entry point - a defined first sprint with clear milestones for businesses that want shape and direction before committing to the monthly relationship.
If that sounds like where you are, raise it when you book your strategy call. TDN will tell you whether it's the right way to start and what it looks like.
Managed Plans
Already have someone owning your marketing strategy?
If you're not sure which side you're on, book a strategy call. TDN will tell you honestly where you stand.
If you have a strategist, an OBM, or a clear direction you're setting yourself - and what you need is a team to execute, manage, and actively steward the systems that carry that strategy - Managed Plans is likely the better fit.
Let's look at your business.
The strategy call is a working conversation. Bring a picture of where your marketing is right now - what you've been doing, what's landed, and what you've been trying to figure out on your own. That's where the conversation starts. TDN reviews what you have and tells you honestly whether Growth is the right next move - and if it is, what the first 30 days would look like.
No commitment required. Most strategy calls are 45 minutes.
