Technology & marketing operations · Since 2016
Your business runs on more than a website. We manage the whole system behind it.
Website, funnels, CRM, automations, analytics, publishing, and team workflows — built, connected, and actively managed.
TDN builds and manages the connected digital infrastructure behind course, membership, training, certification, and expert-led businesses — so the systems your team depends on work together, and someone is watching all of it.
Serving expert-led businesses Since 2016
THE OPERATIONAL PROBLEM
When something breaks in your business - a form, an automation, a payment - how does your team usually find out?
For most expert-led businesses, the answer is the same: a customer email. A launch that came in below expectations and nobody could pinpoint why. A VA who noticed something looked off while she was in there for something else. By the time anyone finds out, the damage is already done - leads that fell out of the funnel, students who didn't receive access, automations that had been firing incorrectly for weeks longer than anyone knew.
The frustrating part is that the tools usually aren't the problem. The course platform works. The email system works. The CRM works. The checkout works. What doesn't work is the layer between them - the handoffs, the triggers, the automations that were built to connect one system to another. Nobody designed that layer intentionally. It accumulated. One integration at a time, one workaround at a time, one contractor who set something up and moved on.
Most expert-led businesses are running on infrastructure that was assembled, not architected. Each piece made sense when it was added. But nobody owns the connected layer - and when nobody owns it, nobody notices when it quietly starts to break.
That is not a tool problem. It is an operational ownership problem. And it becomes harder to ignore as the audience grows, the launches get bigger, and the team gets larger.
THE Managed Layer
This is what managed infrastructure actually means.
Not a service menu. An operating picture - the connected layer that runs underneath an expert-led business, actively managed, documented, and reported on every month.
Website Infrastructure
Hosting, daily backups, 24/7 uptime monitoring, security scanning, SSL, CDN, core updates, and performance - the foundation your site runs on, maintained without you having to think about it.
Content & Publishing
A publishing system your VA or OBM can operate independently - from blog posts and podcast episodes to sales pages and launch assets - without routing every change through a developer.
Marketing Funnels
Landing pages built as part of the main site infrastructure, lead flow connected to your CRM and analytics from day one, and monthly end-to-end funnel health checks so you know every checkpoint from form submission to checkout to access grant is working.
CRM & Email Systems
Monthly list hygiene and tag audits, deliverability monitoring, sequence health checks, and automation configuration - so the follow-up system does what it was built to do and the contacts it's managing are clean and accurate.
Analytics & Reporting
Private analytics connected to your conversion goals. A monthly written report and Loom video walkthrough - site performance, traffic, goals, automation health - delivered every month whether you asked for it or not, so your team always has a current picture of what is happening.
Automation Stewardship
Every critical automation documented, categorized, and checked on a weekly health cycle. Failure alerts that surface before customers notice. Priority repair when something goes wrong - no queue, no wait.
Team Enablement
Systems your VA, OBM, or internal team can operate without depending on you or a developer. Documentation that survives a team change. Institutional knowledge that lives in the system, not in a person.
Operational Infrastructure Martech Elite
Customer service platform oversight, project management system health, knowledge base and AI tooling, accounting and reporting coordination, and a dedicated account coordinator who reviews your account every week - for established businesses whose operational complexity extends well beyond the marketing stack.
TDN does not wait to be told something is broken. The monitoring happens on a defined schedule, the health checks happen whether you ask or not, and the report lands in your inbox every month with what we found - and what we recommend next.
Core Services
Find the right path for where your business is right now.
Choose the level of support you need, whether you want help running the digital infrastructure behind your business, growing through stronger marketing execution, or both.
Managed Plans
Martech · Martech Pro · Martech Elite
"I need someone to actively manage my digital systems - not just maintain a website, but own the whole connected layer."
Website Builds
Micro through Enterprise Full
"I need a website built - or a major rebuild - that connects to the rest of my business from launch, not afterward."
Support Plans
Essentials through Diamond
"I need reliable hosting, maintenance, and responsive task support for my existing WordPress site."
Need TDN to own your marketing strategy direction - monthly planning, SEO, content, email, and ads - rather than just manage the systems you direct? See the Growth plan →
CLIENT OUTCOMES
What the work looks like in practice.
Explore selected client stories across digital education, certification, and expert-led brands.
Six-figure training business in 20 months
Starting with digital strategy and SEO infrastructure, Jen Gilchrist built a wellness training brand from launch to over $100,000 per campaign in under two years - growing a qualified audience and a course catalog that continues to generate consistent revenue.
Jen Gilchrist ~ Wellness training brand
$42,000+ in event revenue from a managed ad campaign
Through strategic ad management and conversion-focused campaign infrastructure, Dance Teacher Web generated over $42,000 in event revenue from a focused campaign - turning a defined ad investment into a high-return audience activation.
Dance Teacher Web ~ Dance education membership
$46,364 from a $935 ad budget
By building the full digital certification program infrastructure - checkout, email, funnel, and campaign systems - and running the campaign, TDN helped Samantha Berry turn a lean ad budget into a high-return product launch.
Samantha Berry ~ Digital certification program
Results reflect specific client campaigns, markets, and circumstances Read each full story for complete context
Client Proofs
Built to manage the systems. Built to support the people using them.
TDN was founded in 2016 by Pol Cousineau - a CPA-trained analyst and digital systems specialist who spent years watching expert-led businesses lose momentum not because of their expertise, but because of infrastructure they couldn't see, couldn't fix, and couldn't afford to hand off to the wrong team.
The goal from the start has been practical: build systems that are honest about what they are, manage them with real accountability, and stay long enough to matter. Not as a vendor that finishes a project and moves on, but as the team that knows your setup, monitors it actively, and is already looking at it when something changes.
TDN works with founders and the people around them - VAs, OBMs, internal teams, and partner agencies who need a technically capable infrastructure partner, not a help desk. The measure of the work is not just whether the systems are healthy. It is whether your team is more capable, your business is more visible, and you are less dependent on yourself to hold the technical layer together.
"Eight years of launches, migrations, campaigns, and systems, and my team has never once had to manage the technology alone."
TDN knows my business, my audience, and what my infrastructure needs before I do. That is exactly the kind of support you need when your business is growing and you cannot afford for anything to break.
Amy RobesonFounder, theamyrobeson.com
"At the scale we operate, the technology cannot be something your team manages on the side. TDN owns the full stack for us."
At the scale we operate, the technology cannot be something your team manages on the side. TDN owns the full stack for us. The ads, the pipelines, the automations, the communications infrastructure. When your business generates $12 billion in qualified assets across 21,000 leads over five years, someone has to be responsible for making it all work. For us, that is TDN.
Sean ThomasCEO, Elevated Advisors
Final call
Resources & Team Support
Practical resources for founders and the teams supporting them.
Guides, masterclasses, and technical playbooks for course, membership, training, and expert-led businesses - built to help you and your team make clearer decisions and move faster on implementation.
